Previsuals for Advertising

May 08, 2008

Category: IllustrationsAdvertising
The advertising agency needed an image to communicate their core idea for a new campaign: "1%"


What if the budget was cut down to just a few percent?
Would it be like having a too small budget for a fence, or having no money for a door?
 
After completion I was told that the budgets we were talking about were the ones for the  federal armed forces.
 
previsual house with small fence
 
Advertising Agency: Cayenne
Creative Director: Markus Huber




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