Illustrations for new Merkur Campaign

September 24, 2010

Category: IllustrationsAdvertising
Merkur´s new campaign features illustrations with a child´s drawing feel to it.


The client´s new campain about ecological sustainable products features illustrations that should look like they were drawn by small child who just loves to draw.
 
Lowe GGK created the concept for this campaign which included an animated commercial as well.
 
illustration merkur child´s drawing
 
illustration merkur child´s drawing
 
illustration merkur child´s drawing
 
illustration merkur child´s drawing
 
illustration merkur child´s drawing
 
illustration merkur child´s drawing
 
illustration merkur child´s drawing
 
illustration merkur child´s drawing
 
In order to find the fitting illustration style different grades of drawing like a child were tried out. 
Below you can see some of the style variations for the cow: 
illustration merkur child´s drawing
 
Client: Merkur
Advertising Agency: Lowe GGK




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