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Illustrations for new Merkur Campaign
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September 24, 2010
Category:
Illustrations › Advertising
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Merkur´s new campaign features illustrations with a child´s drawing feel to it.
The client´s new campain about ecological sustainable products features illustrations that should look like they were drawn by small child who just loves to draw.
In order to find the fitting illustration style different grades of drawing like a child were tried out. Below you can see some of the style variations for the cow:
Client: Merkur
Advertising Agency: Lowe GGK
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